Festival Schedule

Extended Play 2011 is packed full of inspirational talks, exciting gaming events and intense game-creating action.

Start

Activity

6:00pm - 8:00pm

VIP Opening by Richard Wilson, CEO of TIGA

This event is invite-only. Following an introduction by Korash Sanjideh, Chairman of Designed in Devon, there will be a keynote speech from Richard Wilson, CEO of TIGA.

Dr Richard Wilson is CEO of TIGA, the trade association representing the UK video games industry. Established in 2001, TIGA’s membership includes independent games developers, in-house publisher owned developers, video game publishers, outsourcing companies, technology businesses, FE colleges, universities and training providers. TIGA’s vision is to make the UK the best place in the world to do games business. TIGA focuses on three sets of activities: political representation, raising the sector’s media profile and developing services that enhance the competitiveness of TIGA members.

TIGA has won 8 business awards, including Trade Association of the Year 2010 and 2011, awarded by the Trade Association Forum, and ‘Outstanding Organisation’ 2011, awarded by the Chartered Management Institute. The Trade Association has said that “TIGA is well run professional organisation with no weaknesses. It is delivering considerable benefits for its members…”

Richard was previously Director of Communications at the Royal Academy of Engineering (2006-2008). Prior to this, Richard was Head of Business Policy at the Institute of Directors (1998 – 2006), one of the UK’s leading business representative bodies.

Richard has held a diverse range of non-executive positions: in the food and drink industry (Improve, 2004-2007); adult training (the Adult Learning Inspectorate, 2005-2007); small business (Chair of the Better Payment Practice Group, 2004-2006). He has also served as a member of Edexcel’s Qualifications Committee (2006-07).

Richard taught politics at Reading University and was awarded a PhD for his thesis in political theory.

Boot Camp activity starts on Friday.

Game Jam activity starts on Friday.

9:00am

Doors open

Coffee and registration.

11:00am - 12:00pm

Sex, Lies and Videogames

Dan Efergan, Creative Director of Digital at Aardman Animations

12:00pm - 1:00pm

Making the connection

Jo Twist, Education Commissioning Editor at Channel 4

1:00pm - 2:00pm

Lunch & ThunderChats

ThunderChats is a unique opportunity for designers, developers and creative’s to take the stage and talk for 3 minutes about an idea, share their best work, or impress people with their skills live on stage. This intense session will be jam-packed with diverse and interesting perspectives and not one to be missed! Who will be honored with Sight beyond Sight? Who will be bestowed with the Sword of Omens? Bear witness to the mighty ThunderChats, come and hear them roar.”

Apply for a 3 minute slot by emailing ben@explay.co.uk with your name, email address and talk subject.

2:00pm - 3:00pm

Marketing of digital games and the long tail...

…using Burn Zombie Burn as a case study with all the real numbers revealed!
James Brooksby, Founder at Doublesix

3:00pm - 4:00pm

Games with purpose

Phil Stuart, Creative Director at Preloaded

4:00pm - 5:00pm

Panel "Contract killers"

Alex Tutty, Sheridans (Moderator)
Joe Arkley, Director at Swipe Entertainment
Phil Stuart, Creative Director at Preloaded
Ella Romanos, Managing Director at Remode
Andy Sargeant, Research Director at Mutant Labs

5:00pm - 6:00pm

Panel "New Shiny Things"

Ed Fear, Producer & Writer at Curve Studios (Moderator)
Andrew Smith, Managing Director at SpiltMilk Studios
Keith Stuart, Games Correspondent at The Guardian
Simon Barratt, Founder at FourDoor Lemon
Paul Croft, Co-founder & Director of Games at Mediatonic

6:30pm - 8:30pm

Life is a Game (KEYNOTE)

Ian Livingstone OBE, Life President Eidos

Ian will give a very visual account of the struggles of an entrepreneur in the 1970s when he and Steve Jackson set up Games Workshop and launched Dungeons & Dragons. He will talk about devising and writing the multi-million selling Fighting Fantasy gamebooks in the 1980s. From interactive gamebooks to interactive software, Ian will give a brief history of computer games, past, present and future. He will give a detailed case history of Lara Croft:Tomb Raider, highlighting the value of intellectual property in a digital age.

9:00pm onwards

Extended Play LATE

Milieu and eatmusic present the after-party’s to the South West’s first and only digital interactive festival.

Extended Play Late comprises of two FREE ENTRY nights being held at The Roundabout in Plymouth on the 4th and 5th of November, and feature a variety of local and international talent.

Friday’s Line Up:

Ben Solo
http://www.myspace.com/bensolomusic

COLLATONE
http://www.collatone.com/

Alpha Sphere
http://www.alphasphere.com/

DJ – Ben Osborn
www.facebook.com/milieuplymouth

Check out the Facebook page here: http://www.facebook.com/event.php?eid=137884249645271

9:30am - 10:00am

Arrival with breakfast and drinks

10:00am - 11:00am

Talk by Ian Baverstock, Tenshi Ventures

11:00am - 12:00pm

Talk by Jules Davis, Tenshi Ventures

12:00pm - 1:00pm

Talk by Chris Kempt, Kempt

1:00pm - 2:00pm

Lunch

2:00pm - 3:30pm

One to one mentorship breakouts

3:00pm - 4:30pm

Cider tasting and group breakouts

4:30pm - 5:30pm

Final speaker to be announced...

10:00am - 9:00pm

Game Jam Begins!

The Extended Play Games Jam is a 2-day hack-a-thon for any game developers and artists wanting to flex their creative muscles and create something awesome in an intense period of game-creating action.

Participants of the Games Jam can easily catch the other festival events and conference talks throughout the weekend.

9:00pm onwards

Extended Play Late

Extended Play’s night-time activity, more details to be announced soon.

9:00am

Doors open

Coffee and registration.

11:00am - 12:00pm

Europrix Top Talent Showcase

Rene Baumgartner, Founder at Ignon
Fabian Bergner, Founder at Ignon
Richard Vickers, Principal Lecturer, Lincoln School of Media, University of Lincoln

12:00pm - 12:30pm

Why Good Writers Create Bad Game Stories: Integration, integration, integration

Ed Fear, Producer & Writer at Curve Studios

12:30pm - 1:00pm

From Console to Mobile and Hard-Core to Social: a Development Odyssey

Ana Kronschnabl, CEO & Creative Director at FluffyLogic

1:00pm - 2:00pm

Lunch & Explay Community Showcase

After the success of the first Extended Play conference, a group of us decided that we didn’t want to wait another year to do it all again. From that, the Explay monthly meetup was born. From nothing, we’ve built an amazing community of professionals, students, lecturers and hobbyists, meeting regularly to show-and-tell their fun, beautiful, experimental and eccentric games. This session presents a grab-bag of highlights from the last year of Plymouth’s indie games meet-up.

2:00pm - 3:00pm

Building Worlds: Games as a Service

Ben Furneaux, Designer at Turbulenz

3:00pm - 3:30pm

Teaching special moves

Dan Livingstone, Course Leader at Interactive Systems Studio, University of Plymouth
Joanna J. Bryson, Reader (UK) / Assoc. Prof. (US) at University of Bath
Clare Reddigton, Director of iShed & The Pervasive Media Studio

3:30 - 4:00pm

Let’s Talk Stage3D

Mike Jones, Gaming Evangelist at Adobe

4:00pm - 5:00pm

Growing an Indie Games Studio

Paul Croft, Co-founder & Director of Games at Mediatonic

5:00pm - 5:30pm

Promoting your game and your development studio: connecting marketing and game design

Ian Baverstock, Founding Partner at TenshiVentures

5:30pm - 6:00pm

Designing more accessible games

Ian Hamilton, Freelance designer & consultant

6:30pm - 8:30pm

Indie Development: risks, rewards and extensive opportunities to eat biscuits (KEYNOTE)

Having produced two games, one of which was a giant gaping failure and the other of which did quite well, Paul Taylor looks at the risks, rewards and extensive opportunities to eat biscuits which are part and parcel of indie development.

9:00pm onwards

Extended Play LATE

Milieu and eatmusic present the after-party’s to the South West’s first and only digital interactive festival.

Extended Play Late comprises of two FREE ENTRY nights being held at The Roundabout in Plymouth on the 4th and 5th of November, and feature a variety of local and international talent.

Saturday’s Line Up:

A World Without People

Ignon

eatmusic Open Socket showcase
www.eatmusic.co.uk

DJ – Necta Selecta
http://www.myspace.com/subheavy

Check out the Facebook page here: http://www.facebook.com/event.php?eid=137884249645271

9:30am - 10:00am

Arrival with breakfast and drinks

10:00am - 11:00am

Talk by Ian Livingstone OBE, Life President of Eidos

11:00am - 12:00pm

Talk by Bradley Crooks, Sony

12:00pm - 1:00pm

Talk by George Bray, Happy Buddha Creatives

1:00pm - 2:00pm

Lunch

2:00pm - 3:30pm

One to one mentorship breakouts

3:00pm - 4:30pm

Ale tasting and group breakouts

4:30pm - 5:30pm

Talk by Clare Reddington, iShed & The Pervasive Media Studio

10:00am - 4:00pm

Game Jam session

The Extended Play Game Jam is a 2-day hack-a-thon for any game developers and artists wanting to flex their creative muscles and create something awesome in an intense period of game-creating action.

4:00pm - 6:00pm

Game Jam Showcase

There will be a showcase event for all games and projects developed during the ExPlay Game Jam, with some community prizes.

9:00pm onwards

Extended Play Late

Extended Play’s night-time activity, more details to be announced soon.

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