The Bootcamp is purposely designed for leaders of companies that are able to create technology and innovation step changes in their businesses, executing their newfound knowledge in the form of a new business practice to be measured over the course of the following year.

Participants will be expected to sign up to a one-year program of innovation support, giving development time for those new products and services to mature and become profitable. Qualification of companies eligible for Bootcamp will be through an open process of selection, based on an initial business case in the application, reasoning why they feel they qualify for Bootcamp and what they hope to get from the two days to benefit their business.

Extended Play Bootcamp revolves around direct business intervention, knowledge injection and exploitation of new markets and technologies. The inclusion of Bootcamp into Extended Play 2011, provides established and emerging companies direct up-skilling and measurable step change to their practice, allowing them to compete on a national, even international scale, with other companies that are leading the field in terms of interactive development for games and other platforms.

Extended Play Bootcamp is supported by Formation Zone and the Creative Industries iNet (Innovation Network), part of Solutions for Business, funded by the European Regional Development Fund and led by South West Screen.